We receive and store information, including personal information, about you and your use of our service. This information is gathered in a number of ways, including when you enter it on our website and from interactions with our service. Personal information is information that can be used to uniquely identify or contact you. Non-personal information is information that does not permit direct association with you. We may collect, use, transfer and disclose non-personal information for any purpose. You can choose not to provide personal information we may request of you, but, in general, most of the personal information we request is required in order to provide our service and the lack of such personal information will prevent us from doing so.

When you interact with us, we may ask you to supply us with personal information so that we can provide, enhance and personalize our services and marketing efforts. For similar reasons, we may supplement the personal information you provide with publicly available information about you as well as information from other sources, as permitted by law. We use this personal information, for example, to process your registration, your orders and your payments, and to communicate with you on these and other topics. We also use your e-mail address to send you newsletters, as well as messages about new hitPLAYyoga features, hitPLAYyoga special offers, promotional announcements, consumer surveys and other correspondence concerning our service. Occasionally, we may send these materials to you via postal mail. If you no longer want to receive marketing communications via email or postal mail, simply access the “Manage mailing preferences” link on the “Your Account” page and uncheck those items to unsubscribe. Please note that you cannot unsubscribe from certain correspondence from us, including messages relating to your account transactions.

We keep track of your interactions with us and collect information related to you and your use of our service, including but not limited to your online activity, title selections, reviews and ratings, payment history and correspondence as well as Internet protocol addresses, device types, unique device data, such as device identifiers, operating systems, and related activity. We use this information for such purposes as determining in which country you are located so that we may provide localized content, enforcing our terms (such as using device identifiers to determine your eligibility for a free trial), providing recommendations on Yoga Casts we think will be enjoyable, personalizing the service to better reflect particular interests, tracking your hours, determining your Internet service provider, helping us quickly and efficiently respond to inquiries and requests and otherwise enhancing or administering our service offering for you and other users. We also provide analysis of our users in the aggregate or otherwise in anonymous form to prospective partners, advertisers and other third parties.

While using the HitPLAYyoga service, you will have opportunities to post reviews or other information in public forums. Please understand that when you post such information, it is made public and is not subject to this policy. We are not responsible for any third party’s use of information you publicly disclose through our service.

From time to time, we may partner with companies whose products we believe will interest our members. In conjunction with these partners, we may send promotional announcements and/or serve web-based advertisements on their behalf, as permitted by law. You can go to the “Manage mailing preferences” link on the “Your Account” page and request that your name be excluded from marketing emails or postal mail.

We may share your information within the hitPLAYyoga family of companies. The hitPLAYyoga family of companies that access your information will follow practices that are consistent with the practices described in this Privacy Policy. In addition we use other companies, agents or contractors to perform services on our behalf. For example, we have partnered with other companies, to provide infrastructure and IT services, personalize and optimize our web pages, process credit card transactions, provide customer service, collect debts, analyze and enhance data, including users’ interaction with our website, and process consumer surveys. In the course of providing such services, these other companies may have access to your information. We do not authorize these companies to use or disclose your personal information except for the purpose of providing the services we request of them.

We may offer joint promotions or programs that, in order for participation, will require information be shared with third parties. For example, we may partner with companies that offer incentives, such as frequent flyer mileage awards, if you sign up or otherwise utilize our service. In fulfilling these types of promotions, we may share your name and other information in connection with fulfilling the incentive. By participating in such joint promotions or programs, you consent to our sharing of your information. Please note that we do not control the privacy practices of these third party businesses.

hitPLAYyoga also reserves the right to disclose personal information if we reasonably believe that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process, or enforceable governmental request, (b) enforce applicable terms of use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address illegal or suspected illegal activities, security or technical issues, or (d) protect against harm to the rights, property or safety of hitPLAYyoga, its users or the public as required or permitted by law. In connection with any reorganization, restructuring, merger or sale, or other transferring of assets we reserve the right to transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with our privacy policy.

For members located in certain countries, if you connect your hitPLAYyoga account to Facebook, we will access information about you and your Facebook friends who also have a Facebook connected hitPLAYyoga account on an on-going basis unless you disconnect. We will import, use, disclose and retain this information to, among other things, customize and improve the hitPLAYyoga service for you, your friends and others. In addition, by connecting your hitPLAYyoga account to Facebook, we will automatically post your activity, including what classes you took. At present, we offer you the option of not sharing individual titles or your activity by using the “don’t share/unshare” feature which is available on most devices. Your friends and others who have access to view information about you on Facebook will also be able to see (on Facebook and on hitPLAYyoga) that you’re a hitPLAYyoga member as well as what you’ve rated, and other information about your use of the hitPLAYyoga service. You’ll also be able to see similar information about your Facebook friends who are connected with hitPLAYyoga. Please note that Facebook will import, use and retain this information. See Facebook’s privacy policy for details, including how they treat information. You can disconnect from sharing future information by visiting “Your Account.” You may also control how certain information is shared in your Privacy Settings on Facebook. We and Facebook are continually making changes and improvements to this feature, and therefore the available features and information that are shared may change from time to time. These changes may take place without notice to you and may not be described here or in the Terms of Use.

The hitPLAYyoga website contains links to sites operated by third parties whose policies regarding the handling of information may differ from ours. While we endeavor to associate with reputable websites, hitPLAYyoga cannot be responsible for the information handling practices of these other websites. These linked websites have separate and independent privacy statements, notices and terms of use, which we recommend you read carefully. In addition, you may encounter third party applications that interact with the hitPLAYyoga service. To learn more about these, see our Limited License Agreement.

You must be 18 years of age or older to subscribe to the HitPLAYyoga service. In certain jurisdictions, the age of majority may be older than 18, in which case, you must satisfy that age in order to become a member. While individuals under the age of 18 may utilize the service, they may do so only with the involvement, supervision, and approval of a parent or legal guardian, and subject to our Terms of Use .

We give you access to a broad range of information about your account and your interactions with us in the “Your Account” portion of the website. You are responsible for updating and maintaining the truth and accuracy of the personal information you provide to us relating to your account. If you want to access or alter your contact information or change your payment method, you should do so by visiting the “Your Account” section of our website. You must be signed in to access “Your Account.” You can also make changes to marketing subscriptions preferences by going to the “Your Account” page. With respect to your personal information, you can request access and that we correct or delete this personal information by emailing your request to privacy@hitPLAYyoga.com.

As you interact with our service, we and our service providers may place cookies on your system. Cookies are small pieces of data that are sent to your browser from a web server and stored on your system for record keeping purposes. In general, cookies can make the Internet more useful by storing information about your preferences on a particular system.

In addition to cookies, we and our service providers use a variety of other technologies, including pixel tags (web beacons), clear gifs, or other technologies built into our application software or your hitPLAYyoga ready device, to gather information on how users interact with our service. These cookies and other technologies can help personalize the service for you and help associate your interactions with our service to other information within your account. They can show us, for example, popular pages, conversion rates, viewing patterns, click-through and other information that can be used to improve, operate and monitor our website and other aspects of our service.

The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If your browser is set to not accept any cookies, you will not be able to use the hitPLAYyoga service or website.

hitPLAYyoga takes information security very seriously and uses reasonable administrative, technical, physical and managerial measures to protect your personal information from unauthorized access. For example, we utilize Secure Sockets Layering, an industry-standard protocol for certain of your transmissions to us, in order to encrypt certain personal information that you send to us through the registration and sign up process.

Unfortunately, no security system can be guaranteed to be 100% secure. Accordingly, we cannot guarantee the security of your information and cannot assume liability for improper access to it. By using our service, including our website and user interfaces, or providing information to us through any means, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the hitPLAYyoga service.

In order to provide you with ease of access to your account and to help administer the hitPLAYyoga service, hitPLAYyoga implements technology that enables us to recognize you as the account holder and provide you with direct access to your account without requiring you to retype any password or other user identification when you revisit the hitPLAYyoga service. You can choose not to take advantage of this feature on your computer by unchecking the box “Remember me on this computer” when you login on the website. To remove access to your hitPLAYyoga account from your devices: (a) go to the “Manage hitPLAYyoga ready devices and computers” link on the “Your Account” page and deactivate devices that are linked to your hitPLAYyoga account (note, deactivation may not occur immediately) or (b) delete your hitPLAYyoga settings from your device (steps vary by device and the option is not available on all devices). You are responsible for maintaining the confidentiality of your account access information and for restricting access to your computer or device through which you access your hitPLAYyoga account. If you disclose your password to anyone or share your account and/or devices with other people, you take full responsibility for their actions. Where possible, users of public or shared devices should log out at the completion of each visit. If you sell or return a computer or hitPLAYyoga ready device, you should log-out and deactivate the device before doing so. If you fail to log out and deactivate your device, subsequent users may be able to access your account information. See above instructions on how to deactivate your device.

As we update and expand our services, we may make changes to this policy. You should check back for updates to this policy from time to time. You acknowledge that your assent to the Terms of Use and Privacy Policy subsequent to any changes made following your initial consent as well as, your use of the hitPLAYyoga website or continued use of our service after our posting of changes to this policy, means that you agree to be bound by such changes. The most current version of this Privacy Policy can be reviewed by visiting our website and clicking on “Privacy Policy” located at the bottom of the pages of the hitPLAYyoga website. The most current version of the Privacy Policy will supersede all previous versions. We will post prior version(s) on our website when the Privacy Policy is updated. You can see changes from previous versions of the Privacy Policy by visiting our website.

Given that the Internet is a global environment, using the Internet to collect and process information necessarily involves the transmission of data on an international basis. Therefore, by using hitPLAYyoga, you acknowledge and consent to the transfer of your information outside your country of residence to any country (including the United States) where we have facilities or engage third parties (including but not limited to payment processors, cloud service or other IT providers, and other companies that provide services to us). You understand that the countries to which we may transfer information may not have as comprehensive a level of data protection as in your country.